Welcome to MLforSEO.com – a project founded by Lazarina Stoy, an acclaimed Organic Marketing Consultant with a deep passion for both the science of search and the potential of machine learning in digital marketing.

You’re in good company

Lazarina Stoy MLforSEO Founder


Lazarina brings a wealth of experience in SEO, data science, machine learning, and digital marketing to the table. She has worked with countless teams in B2B and SaaS, including large enterprises like AWS, to help improve their organic search strategy, often using machine learning as a trusted ally to help execute ambitious strategies.

Known for her dedication for teaching marketers automation, demonstrated through countless created training resources, conference talks and webinar appearances, Lazarina has designed MLforSEO.com to be more than just a training platform—it’s a community where forward-thinking marketers, working in organic search regardless of the platform, can evolve and thrive.

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Our Vision

We envision a world where SEO and machine learning work hand in hand to create digital experiences that are not only more relevant and engaging for users but also more rewarding for businesses. With every consultant we train, we’re one step closer to making this vision a reality.

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Our Mission

We’re on a mission to empower Organic Search Consultants with cutting-edge machine learning skills, transforming how SEO strategies are developed and implemented. By combining the power of machine learning with the nuanced understanding of search engines, we aim to channel a new era of SEO that’s smarter, more efficient, and effective.

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Our Values

MLforSEO’s expert contributors and team are urged to follow the same guiding values in their contributions and work for the platform: 

  • Be informative
  • Be thorough 
  • Be insightful
  • Be inspiring
  • Be innovative
“Lazarina can take you from zero to hero on any technical topic, and make it sound easy an exciting”
Lidia Infante, Head of SEO at SurveyMonkey

New beginnings, old values


We’re all about breaking new ground. Our goal is show ML/SEO projects and implementations for various niches and platforms; in ways that haven’t been done before, with a complete learning experience, where even those with minimal experience can benefit from.


At the core of our platform is the drive to share knowledge. We simplify the complex, making machine learning in SEO accessible to everyone from beginners to seasoned pros.


We don’t cut corners. Whether it’s our courses or support materials, we’re committed to providing the best. Our focus is on delivering value that you can see and measure.


We’re building more than just a platform; we’re creating a community. A place where people can come together, share insights, and support each other in their growth.


We believe in being transparent and honest. Our community and partners can expect us to be upfront about what we do and to follow through on our promises.


We foster a culture of curiosity, experimentation, and continuous learning. Our learning platform is a place for challenging how things are done, and discovering innovative ways to apply machine learning in SEO.

What we offer

At MLforSEO.com, we offer comprehensive training programs that cover everything from the fundamentals of machine learning to its practical applications in SEO. Whether you’re looking to enhance your technical SEO skills, understand the intricacies of search engine algorithms, or leverage data science for content optimization, our resources are designed to equip you with the knowledge and tools you need to excel.

Practical learning

Learn practical ways to apply machine learning models directly to your SEO projects, improving efficiency and outcomes with evidence-based techniques.


Lazarina and the team of expert ML/SEO contributors bring unmatched expertise to every project.


Join a vibrant community of forward-thinking Organic Search marketers from different niches. Engage in discussions, share challenges and solutions, and collaborate on projects.

Ideal for beginners

Designed specifically for absolute beginners, our beginner kits provide all the resources, tools, and foundational knowledge you need to start on the right foot, ensuring a smooth transition into more advanced concepts and practices.

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