AI-powered automation for marketers
Build the machine learning workflows that get your brand found everywhere people search: Google, LLMs, TikTok, YouTube, Amazon and beyond. Start with free templates and tutorials, go deeper with practitioner-led courses.
A look inside
- Course · self-paced Introduction to Machine Learning for SEO 34 lessons · Beginner · Lazarina Stoy
- Free resource Content Audit Template: Search Console, GA4 and Crawl to Keep, Update, Merge or Prune (Google Sheets) No-Code Template · Google Sheets
- Glossary term Transfer Learning Transfer learning reuses a model trained on one task, such as BERT, as the starting point for…
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Marketers from these teams learn with MLforSEO
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We make AI and machine learning accessible to every marketer
The hub is free to use. The academy is where you go deeper. The community is where you learn with others.
The hub Free
Tutorials, templates, notebooks and a glossary you can use straight away.
88 guides · 89 resources · 303 terms
The academy Courses
Self-paced video courses with workbooks, from ML foundations to agentic search and entity audits.
5 courses
The community Free
A Slack for practitioners and a weekly newsletter with new research, templates and tools.
780+ Slack members · 850+ newsletter readers
How people use it
- Learn free
- Apply with templates
- Go deeper in a course
Go deeper in the academy
Self-paced video courses with the workbooks, templates and scripts to apply them. Checkout and lessons are on academy.mlforseo.com.
Trailer · 4:36
Lazarina StoyIntroduction to Machine Learning for SEO
Go from zero to running your first ML workflows for SEO: classification, clustering, entity extraction, fuzzy matching and content transformation.
€250View course
Trailer · 1:48Lazarina StoySemantic AI-powered SEO Keyword Research
Build a semantic keyword universe and an automated content-brief workflow, from query understanding through SERP analysis to delivery.
€400View course- Beatrice Gamba
AI Search Optimization & Agentic SEO
Optimize for the AI agents that browse, decide, and act on your behalf. Make your brand findable, trustworthy, and actionable to the systems mediating discovery, and measure influence when rankings stop telling the whole story.
€400View course
Trailer · 2:53Beatrice GambaAI Search & LLMs: Entity SEO and Knowledge Graph Strategies for Brands
Win in both traditional Google and LLM-driven search by mastering entities, brand recognition, and knowledge graph integration.
€200View course
COMING SOONLazarina StoyThe AI-powered Entity Audit
A complete, repeatable entity audit you can run on any site. Built on the 5Cs of entity representation and demonstrated end to end on a real, unedited site.
€100 launch price for the waitlist (€150 standard)Join the waitlist
Lazarina Stoy
Beatrice GambaFresh from the hub
Implementation guidesYouTube Tag Generator vs Keyword Research: A Free Python Notebook
Also new in the hub: New resourcesNew glossary terms
Built by practitioners
The people who teach the courses and write the guides and resources.
Lazarina Stoy
Founder of MLforSEO · ML/SEO consultant
3 courses · 36 posts · 74 resources
Beatrice Gamba
Head of Innovation · WordLift
2 courses · 27 posts · 13 resources
Elias Dabbas
Data Scientist for Online Marketing · Creator of advertools
Guest post
Natzir Turrado Ruiz
Strategic & Technical SEO Consultant · Data Scientist
Guest post
Meet more experts in the directory
What learners and peers say
ML can be a dense and complicated subject, but Lazarina explains everything in a way that feels engaging and accessible.
Emina Demiri-WatsonHead of Digital MarketingCourse review · Introduction to Machine Learning for SEO
It is one of the best courses I have ever taken, without a doubt.
MJ CachónFounder, LAIKACourse review · AI Search & LLMs: Entity SEO and Knowledge Graph Strategies for Brands
Huge fan of Lazarina's AI/ML content! It's so so well researched, written, and accessible
Britney Muller@BritneyMullerPost on X
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