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AI/ML SEO & Marketing Experts Directory

A directory of AI and machine learning experts in SEO and marketing, with profiles of practitioners who share tutorials, resources and courses.

What do these categories mean?

1) AI Search & Generative SERP Optimization

Retrieval tuning, simulating LLM answers/attribution, entity/topic coverage, and adding the evidence LLMs need to cite you.

2) Technical SEO Automation

Log/crawl anomaly detection, internal-link graphs, predictive crawl budget, duplicate/canonical classifiers & CI/CD autofixes.

3) Entity & Programmatic SEO

Knowledge graphs & entity resolution, automated schema.org, ML mapping of product/category feeds & attribute extraction.

4) AI Content Engineering

RAG pipelines, fact-checking & safety, brand/style classifiers, content quality scoring to prioritise edits.

5) Conversational Experiences & On-Site Assistants

Grounded chat/agents, query rewriting & guardrails, evaluation harnesses tied to funnel impact.

6) Personalization, CRO & Recommendations

Embeddings for recs & next-best-action, uplift/bandits, ML-generated copy/layout variants with guardrails.

7) Creative & Media Optimization

GenAI assets with brand safety, fatigue detection, message clustering, and budget allocation from response curves.

8) Measurement, Experimentation & Attribution

MMM/MTA, incrementality & geo-experiments, causal inference for SEO changes, forecasting under volatility.

9) Data Platform & MLOps

Warehousing/feature stores & vector DBs, eval/monitoring for drift & cost, lineage/quality checks for marketing data.

Chris Lever

Chris Lever

AI Search & Generative SERP OptimizationTechnical SEO AutomationAI Content EngineeringMeasurement, Experimentation & AttributionData Platform & MLOps
Why follow

Publishes deep, hands-on research about embeddings, RAG and AI-first SEO architecture.

Chris Long

Chris Long

AI Search & Generative SERP OptimizationTechnical SEO AutomationMeasurement, Experimentation & Attribution
Why follow

Shares enterprise GEO/SEO tactics and studies on AI Overviews inclusion with actionable frameworks

Claire Broadley

Claire Broadley

AI Content Engineering
Why follow

Trains content teams in successful implementation of AI systems, and develops AI tools for content marketers.

Start exploring their work
Dan Petrovic

Dan Petrovic

AI Search & Generative SERP OptimizationAI Content EngineeringMeasurement, Experimentation & Attribution
Why follow

Publishes technical analyses of Google’s AI Mode (snippet selection, indexing behavior, grounding data) and builds measurement frameworks/tools for tracking brand visibility in LLMs; long track record of SEO and ML experimentation and tool building

Daniel Hinckley

Daniel Hinckley

Technical SEO AutomationAI Content EngineeringMeasurement, Experimentation & AttributionData Platform & MLOps
Why follow

Builds AI-driven tools for GEO/SEO and shares lessons from automating technical workflows.

Emilija Gjorgjevska

Emilija Gjorgjevska

AI Search & Generative SERP OptimizationTechnical SEO AutomationEntity & Programmatic SEOPersonalization, CRO & Recommendations
Why follow

Merges deep AI/ML expertise with practical marketing strategy to build data-driven, entity/graph-powered approaches that transform how businesses tell their stories and grow.

Ethan Smith

Ethan Smith

AI Search & Generative SERP OptimizationPersonalization, CRO & RecommendationsMeasurement, Experimentation & Attribution
Why follow

Teaches AI search Optimization and brings rigorous growth modeling to evolving AI-driven discovery.

Start exploring their work
Gianluca Fiorelli

Gianluca Fiorelli

AI Search & Generative SERP OptimizationEntity & Programmatic SEOAI Content EngineeringMeasurement, Experimentation & Attribution
Why follow

Designs strategic frameworks for AI Search (AI Overviews/AI Mode, agentic search, multimodal outputs) and uses knowledge graphs and search intelligence to align content, entities, and measurement with LLM-driven discovery and ecommerce experiences.

Jess (Jess Peck) Sankhavaram-Peck

Jess (Jess Peck) Sankhavaram-Peck

Technical SEO AutomationAI Content EngineeringData Platform & MLOps
Why follow

Combines MLOps and technical SEO to demystify LLMs, ethics, and practical internal tool-building.

Start exploring their work
Jonathan Boshoff

Jonathan Boshoff

Technical SEO AutomationEntity & Programmatic SEOAI Content Engineering
Why follow

Builds no-code and low-code AI SEO applications

Start exploring their work
Mark Williams-Cook

Mark Williams-Cook

AI Search & Generative SERP OptimizationTechnical SEO AutomationMeasurement, Experimentation & AttributionData Platform & MLOps
Why follow

Director at Candour and creator of AlsoAsked, he turns query and SERP data into tools and experiments that help teams understand AI Overviews/AI Mode, test SEO changes, and monitor how AI-driven SERPs impact clicks and demand.

Nik Ranger

Nik Ranger

AI Search & Generative SERP OptimizationTechnical SEO AutomationEntity & Programmatic SEOAI Content EngineeringMeasurement, Experimentation & AttributionData Platform & MLOps
Why follow

Leads technical SEO and generative AI strategy at Dejan, applying machine learning (re-ranking algorithms, internal-link ML, semantic site structures) and “grounded” RAG-style approaches to make brands more visible and measurable in AI search.

Olaf Kopp

Olaf Kopp

AI Search & Generative SERP OptimizationEntity & Programmatic SEOMeasurement, Experimentation & AttributionData Platform & MLOps
Why follow

Pioneers Generative Engine Optimization (GEO) and Large Language Model Optimization (LLMO), publishing deep analyses of AI search mechanics (AI Overviews/AI Mode, query fan-out, MIPS, patents) and running the SEO Research Suite to operationalize GEO research and measurement.

Ross Hudgens

Ross Hudgens

AI Search & Generative SERP OptimizationAI Content EngineeringMeasurement, Experimentation & Attribution
Why follow

Runs data-backed experiments on AI Overviews impact and shares pragmatic AI-era content strategy.

Ryan Siddle

Ryan Siddle

AI Search & Generative SERP OptimizationTechnical SEO AutomationMeasurement, Experimentation & AttributionData Platform & MLOps
Why follow

Analyzes AI crawlers and rendering implications to keep sites visible to LLMs and AI search.

Start exploring their work
Wil Reynolds

Wil Reynolds

AI Search & Generative SERP OptimizationPersonalization, CRO & RecommendationsMeasurement, Experimentation & Attribution
Why follow

Advocates human-centered, data-rich marketing and shows how to compete in AI search while calling out low-value AI content.