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BEGINNER-FRIENDLY COURSE TO UNDERSTAND ML

Introduction to Machine Learning for SEOs Course by Lazarina Stoy.

This course offers a step-by-step introduction to machine learning tailored for SEO professionals. Learn how to improve your processes using AI/ML, including automating tasks, analyzing large data sets, and improving content strategies. Perfect for SEOs seeking a competitive edge but also to really understand the nuts and bolts of ML.

UNDERSTAND QUERY SEMANTICS

Semantic ML-Enabled Keyword Research Course by Lazarina Stoy.

Dive into query semantics and machine learning to improve your keyword research methods. This course will teach you how to find untapped keywords, understand user intent at scale, and boost your content’s visibility using cutting-edge ML and automation techniques. Includes a ton of information on patents and practical exercises!

MASTER ENTITY SEO FOR TRADITIONAL AND AI SEARCH VISIBILITY

AI Search & LLMs: Entity SEO and Knowledge Graph Strategies for Brands Course by Beatrice Gamba

This course is designed as a practical, systems-focused journey from understanding entities to building and optimizing knowledge graphs and finally engineering brand authority for AI search and LLMs.

You’ll move through a set of core modules, each broken down into short, focused lessons with concrete examples, mini case studies, and tool-driven exercises (e.g. interrogating Google’s Knowledge Graph, doing entity audits, and working with the Knowledge Graph API).

Two optional knowledge primers sit alongside the main pathway – one on entities/NER and one on knowledge graphs – so you can quickly catch up or deepen specific technical foundations without slowing down the strategic narrative of the core course.