A metric related to user interaction with search results.
CTR is an implicit signal of user satisfaction and relevance, measuring how often users click on specific search results for certain queries. It is crucial for search engine systems when identifying high-quality augmented queries; a high CTR paired with a long click duration suggests good relevance. For content strategists, CTR is an implicit feedback metric, which, when analyzed alongside other metrics like bounce rate and session duration, can help validate changes in content or UX.
Sources & References
Explore other Evaluation & Metrics terms
A
Accuracy Score
A metric used in systems that predict query responses; the decision to display a short…
B
Bounce Rate
A GA4 user engagement metric used to monitor patterns in user interaction.
C
Coherence Score
Used for evaluating the quality of topics produced by algorithms like LDA; high coherence suggests…
C
Confidence Score (Generative AI)
A measure of certainty provided by a generative AI model regarding its classification.
C
CPC (Cost Per Click)
A metric used in keyword analysis and visualizations.
E
Emotion Scores
Specific numerical scores returned by emotion analysis (e.g., sadness score, joy score, fear score, disgust…
E
Entity Salience Score
A score assigned by the Google Natural Language API to each extracted entity, indicating its…
K
Keyword Difficulty (KD)
A metric associated with keywords, used in prioritization and visualization.
Q
Query Distance
A measure of how similar queries are to one another, often calculated using fuzzy matching.
S
Salience (Importance)
A metric indicating the importance or prominence of an entity in the context of the…
S
Search Volume (Volume)
A traditional keyword metric, referring to the monthly search volume, used in analysis and prioritization.
S
Sentiment Magnitude
A metric returned by the Google Natural Language API alongside Sentiment Score, used in entity…