The EAV Model organizes keyword semantics by identifying Entities, their Attributes, and the Variables (values) associated with those attributes. The EAV model allows marketers to discover patterns in search behavior, facilitating a programmatic approach to keyword research where keyword lists are generated by completing these structural patterns. Effectively implementing the EAV model requires a deep understanding of the existing informational landscape (competing pages) and the ability to produce original content to fill identified information gaps.