Knowledge Graph

A structured database of facts about people, places, and things that Google and other systems use to understand entities and their relationships.

The Knowledge Graph is a structured database of facts and entities used by Google Search and other semantic systems to understand concepts, entities, and the relationships between them. It is a vital component of semantic understanding.

During entity extraction via APIs like Google Cloud NLP, the output data often includes metadata that links the identified entity to its identifier within the Knowledge Graph. For SEO, Knowledge Graph exploration is a key use case in Semantic Keyword Research. It is essential to validate which keywords contain entities that are part of the Knowledge Graph and explore their closest associated entities and attributes for internal linking purposes.