Micro intent refers to highly specific, often brand-subjective, custom intent classifications that capture nuanced user needs within a query. Unlike Macro Intents (broad categories like transactional or informational), Micro Intents capture precise information, such as specific product names, colors, or the presence of a discount code.

Queries expressing micro intent might be missed by simple, broad rule-based classification models because they lack generic transactional or informational terms. Micro intent classifications are often reverse-engineered from ranking data (e.g., Google Search Console) by extracting patterns, N-grams, and word frequencies from long-tail search terms that point directly to high-conversion pages.