Search Intent determines the underlying motivation or goal of a search query. It encompasses both explicit intent (Informational/Know, Navigational/Go, Transactional/Do, and Commercial Investigation) and implicit intent (Emotional and Contextual). Search engines use advanced techniques, including analyzing query patterns, user interactions (clicks, dwell time), and machine learning models, along with contextual factors, to classify and decipher intent. Accurate intent classification is critical for crafting content that aligns with user needs, prioritizing keywords based on potential revenue impact, and establishing brand authority.