Serpapi is a third-party API service used to scrape and collect granular SERP data for extensive analysis. It acts as a programmatic data source, allowing researchers to gather information that is difficult to organize manually.
The data retrieved via Serpapi includes standard SERP components as well as complex features like Knowledge Graph information, Related Searches, People Also Ask results, and AI Overviews. This level of detail is necessary for comprehensive SERP analysis, particularly when determining the query intent Google is trying to satisfy or identifying Google-suggested query paths.
While the API provides rich data, the output often needs further processing. The sources suggest that the raw data is “not well organized” in the initial Excel export, necessitating the use of additional Python scripts to handle the parsing and splitting of data points into separate, analyzable tables.