Trends refer to data points indicating changes in search popularity, seasonality, and overall shifts in user behavior over time. This historical data is obtained via search volume metrics and other related APIs.
Trend analysis is a crucial component of strategic keyword prioritization. Tracking trends helps search researchers spot emerging keywords early, including high-potential long-tail terms. Trends, combined with search volume and seasonality, guide the decision on which semantic clusters to prioritize and when to schedule content updates. Regular analysis of shifts in query trends, popular content, and user paths is necessary to keep content relevant and align it with changing user preferences.