Text Classification in Google Sheets with Google Cloud Natural Language API

Skip the Python scripts and Colab notebooks—this Google Sheets template brings Google Cloud’s powerful Natural Language API directly into your spreadsheet with zero coding required. Created by Lazarina Stoy for MLforSEO.com, this plug-and-play solution uses pre-built Apps Script functions to automatically classify any text content you paste or import, making enterprise-level text classification accessible to anyone comfortable with spreadsheets.
The template works through a simple workflow: add your text content (whether it’s URLs, article snippets, product descriptions, or social media posts) into the designated column, run the built-in classification function, and watch as the API returns categorized labels with confidence scores directly in your sheet. The Apps Script handles all the API authentication, request formatting, error handling, and response parsing behind the scenes. You’ll see results populate in real-time, showing both the assigned category and how confident the model is in that classification—making it easy to spot content that needs manual review versus content that’s been clearly categorized.
Use this for:
‧ Bulk categorizing large content catalogues or blog archives without manual tagging
‧ Organizing research data, customer feedback, or survey responses by automatically detecting themes and topics
‧ Sorting social media posts, email campaigns, or marketing content into topic clusters for analysis
‧ Quickly labeling website pages or URLs by their content type for content audits and site architecture planning
‧ Testing the Google Cloud Natural Language API’s classification accuracy on your specific content before building custom solutions
This is perfect for content managers, SEO professionals, and digital marketers who need to categorize hundreds or thousands of pieces of text content quickly and want the power of Google’s ML models without learning to code or setting up complex API workflows.