Considers surrounding factors (like location, device, or preceding queries) to interpret the user's intent more accurately.
Query Context refers to the contextual cues derived directly from the user’s immediate search and its surrounding factors, such as user location, device type, or preceding queries. Search engines utilize query context to interpret the user’s intent more accurately and deliver results tailored to the user’s immediate needs. It works alongside session context to provide personalized and relevant results. In practice, analyzing SERP features, grouping keywords into themes (using KeyBERT), and identifying content frequently viewed in similar queries are ways to infer query context.
Sources & References
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