The Query Path details the logical progression or chain of multiple search queries (or query sequences) a user performs until they reach a point of interest or satisfy their search intent. It highlights how users move, often from broader to more specific topics, across a single session or multiple sessions. Understanding the query path offers insights into structuring internal linking and designing cross-channel marketing efforts to intercept customers at critical junctures of conversion. Marketers can map query paths by analyzing sequential SERP features (like “Related searches” or “People also ask”), entity flow, and user behavior logs.