Examines the order in which a user conducts multiple queries, revealing how they refine or expand their search over time.
Query Sequence refers specifically to the order and proximity in which a user conducts multiple queries within a single search session. By examining query sequences, search engines analyze the semantic proximity of successive searches to determine if the user is researching one coherent topic or multiple simultaneous topics. This analysis helps systems infer the user’s intent by tracking the progression and refinement of their searches. Marketers use query sequences to identify patterns in user behavior, which informs the tailoring of marketing funnels and content to different stages of the buying journey.
Sources & References
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Bag of Words
A type of semantic representation of data, which can be extracted from page contents.
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Bigram
A sequence of two adjacent words.
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Dimensionality Reduction
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Embedding
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Entity
A representation of real-world objects (people, products, places, concepts) that hold value from an SEO…
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Entity Attribute (EAV Model)
Defining properties or characteristics of an entity (e.g., location, niche) used in the EAV model…
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The concept encompassing entities, their attributes, and the specific values (variables) associated with those attributes.
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Entity Variables (EAV)
Specific values an entity attribute can take (e.g., London, Paris for the Location attribute).