Session Context captures the broader context of a user’s entire search session, including all queries made, pages visited, and interactions recorded within that time frame. The system examines the sequence of queries within a session to identify patterns and contextual relationships, which helps infer the user’s intent. For marketers, analyzing session context is vital for mapping the full customer journey, allowing them to tailor SEO content and retargeting campaigns based on where the user is in the funnel. Session data, when combined with keyword trends, helps identify high-value content paths and aids in guiding users toward more in-depth or transactional content.