Natzir Turrado Ruiz
Strategic & Technical SEO Consultant · Data Scientist · Independent
Natzir Turrado is a strategic and technical SEO consultant and data scientist in Barcelona, blending SEO, CRO, and behavioral economics.
About
Natzir Turrado is a strategic and technical SEO consultant and data scientist with over 15 years of experience helping brands improve their visibility and business outcomes sustainably. Based in Barcelona, he specializes in technical SEO, conversion rate optimization, and web analytics, with a distinctive combination of advanced technical SEO, data science, and behavioral economics.
His clients have included Nespresso, MediaMarkt, Massimo Dutti, PcComponentes, Civitatis, and Softonic, as well as IBEX 35 and Nasdaq-listed companies. He is known for explaining how Google’s AI systems work and for applying data science to content and search strategy.
His work has been recognized with the Best Use of Search (SEO) award at the Global Search Awards, and he lectures at business schools including ESADE and UPF.
Expertise
Natzir combines technical SEO, data science, and behavioral economics — applying Python and data-driven analysis to SEO, CRO, and web analytics, and explaining how Google’s AI systems shape search.
Professional experience
15+ years in SEO, CRO, and web analytics for brands including Nespresso, MediaMarkt, Massimo Dutti, PcComponentes, Civitatis, and Softonic, plus IBEX 35 and Nasdaq-listed companies. Regular speaker and lecturer at ESADE and UPF.
Academic background
Technical Engineering in Information Systems; Master’s in Digital Marketing & E-commerce; Data Science with Python certification.
Awards
- Best Use of Search (SEO) — Global Search Awards
How to Automatically Optimize your SEO Metadata with FuzzyWuzzy and OpenAI in Google Colab
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