Agent Readiness Stack Audit

Your content now has a second audience — autonomous agents that read, evaluate and act on your pages without a human ever seeing them. Most sites are still optimised only for the human reader and quietly fail the machine’s checks. This Google Sheets workbook audits your site across the full agent-readiness stack, so you can see exactly where an agent stalls: at being read, being understood, or being able to act. Created by Beatrice Gamba for the AI Search & Agentic SEO course, it turns Lesson 3.4’s framework into a scored, layer-by-layer audit.

The workbook works through the stack one layer at a time. It starts with the three agent modes — retrieval, reasoning and action — and what each one needs from your pages. You then build a non-human ICP: a profile of the agents that matter to your business and the signals they depend on. From there you score each layer — is the page machine-readable, is your structured data a complete and consistent contract, and does the action layer let an agent move from reading your content to transacting with you? Each row has a pass/partial/fail score and the specific fix, with yellow cells marking exactly what to fill in.

Use this for:
‧ Auditing whether your pages can be read, understood and acted on by autonomous agents
‧ Building a non-human ICP so you optimise for the agents that actually matter to your business
‧ Turning your structured data into a complete, consistent machine-readable contract
‧ Closing the gap between being read and being transacted with
‧ Prioritising fixes across the agent-readiness stack instead of guessing

This is perfect for SEOs, technical marketers and content teams preparing their site for a world where the visitor deciding whether to cite, recommend or buy is increasingly a machine.