entity SEO
22 posts
- AI search optimisation
Why Entity Relationship Mapping Is Critical for Brand Visibility
Individual entities have limited value. Connected entity networks are what create exponential authority. Here are the six relationship patterns that turn isolated…
Beatrice Gamba12 May 2026 · 10 min - ML tutorials
Entity-Based Search in the LLM Era: How Google Structures and Interprets Entities
Search has shifted from matching keywords to understanding entities. Here is what that means in the LLM era, how Google's Knowledge Graph…
Beatrice Gamba12 May 2026 · 10 min - ML tutorials
How to Audit Entity Structure in Modern Search
An entity structure audit validates whether your site communicates the entities you intend Google and AI systems to recognise. Here is the…
Beatrice Gamba12 May 2026 · 11 min - Implementation guides
How Structured Data Reinforces Entity Understanding in AI Search
Structured data turns your content from text Google has to interpret into facts machines can read directly. Here is how schema.org, JSON-LD,…
Beatrice Gamba12 May 2026 · 12 min - Knowledge graphs
How Entity Blueprints Turn Brand Knowledge into Search Signals
Before you can optimise for AI search, you need to know which entities your brand even has, where they exist online, and…
Beatrice Gamba12 May 2026 · 8 min - AI search optimisation
5 Steps to Identify and Fix Entity Recognition Gaps That Block LLM Visibility
Five specific entity gaps stop LLMs from citing your content with confidence. Here is how to spot each one in your own…
Beatrice Gamba11 May 2026 · 7 min - AI search optimisation
How Entities Power Query Fan-Out in AI Search
Most of the searches happening on your behalf right now were never typed by anyone. Here is how AI systems generate entity-driven…
Beatrice Gamba11 May 2026 · 8 min - ML fundamentals
What Is Query Augmentation in SEO? How Search Engines Expand Queries (and Why It Matters Now)
Query augmentation is how search engines expand and enrich what users type into something more specific. It's also the conceptual ancestor of…
Lazarina Stoy11 May 2026 · 10 min - ML fundamentals
What Is a Knowledge Graph? How to Use It for Smarter Keyword Strategy
Knowledge graphs are how Google and AI search systems organise meaning. Here's the intro-level walkthrough — what they are, how Google builds…
Lazarina Stoy11 May 2026 · 13 min - ML fundamentals
What Is the EAV Model in SEO? A Practical Framework for Semantic Keyword Research
The Entity-Attribute-Variable model gives SEOs a way to think beyond keywords to the real-world concepts users search for. Here's the intro-level walkthrough…
Lazarina Stoy11 May 2026 · 13 min
