entity SEO
22 posts
- ML tutorials
Entity SEO: Is Google Reading Your Page the Way You Think?
A free notebook that checks whether your page's main entity is the most salient one in Google's Natural Language API, and how…
Lazarina Stoy24 Oct 2026 · 12 min - AI search optimisation
Generative Engine Optimisation Checklist: 44 GEO Checks for AI Search
A free 44-point GEO checklist in the order AI systems process content, from crawler access to citation tracking, with an evidence label…
Lazarina Stoy24 Oct 2026 · 11 min - Knowledge graphs
The Three-Tier Entity Prioritisation Framework: Where to Start When You Can’t Do Everything
Most brands have more entities than they can realistically optimise simultaneously. The three-tier prioritisation framework gives you a defensible way to decide…
Beatrice Gamba13 May 2026 · 7 min - Knowledge graphs
Wikidata for Brands: Notability Criteria and a Realistic Path
Wikidata is the structured data layer that powers entity recognition across Google, LLMs, and most of the modern web. Here is what…
Beatrice Gamba13 May 2026 · 7 min - AI search optimisation
How LLMs Co-Cite: Building Authority by Association
When an LLM cites multiple sources in a single response, the sources it pairs together quietly signal which brands belong in which…
Beatrice Gamba13 May 2026 · 7 min - AI search optimisation
Cross-Platform Entity Consistency: The LLM-Era NAP
Local SEO has always known that NAP consistency matters. The LLM era extends that principle to every brand and every entity. Here…
Beatrice Gamba13 May 2026 · 5 min - ML tutorials
Entity Audit Cadence: What to Check Weekly, Monthly, Quarterly
Entity SEO is not a one-time project. It is an operational discipline that compounds when maintained and decays when ignored. Here is…
Beatrice Gamba13 May 2026 · 6 min - Knowledge graphs
What It Takes to Earn a Google Knowledge Panel
Google's Knowledge Panels do not appear because you ask for them. They appear because Google's Knowledge Graph contains enough verified information about…
Beatrice Gamba13 May 2026 · 7 min - Knowledge graphs
The Case for Entity Hubs Over Keyword Landing Pages
Keyword landing pages chase rankings for queries. Entity hubs build authority for concepts. Here is why one of these approaches compounds in…
Beatrice Gamba13 May 2026 · 7 min - ML tutorials
Entity Disambiguation in Practice: When Your Brand Shares a Name with Something Else
If your brand name overlaps with a person, place, fictional character, or another business, AI systems may attribute your content to the…
Beatrice Gamba13 May 2026 · 6 min - Implementation guides
What Schema.org @id Does and Why Your Entity Graph Falls Apart Without It
The @id property is the single most important technical element of structured data for entity recognition. Without it, your schema markup is…
Beatrice Gamba13 May 2026 · 6 min - ML tutorials
Why Navigation Elements Outrank Your Brand in Entity Analysis
If you have ever run entity extraction on your homepage and seen your menu items appear more prominently than your brand name,…
Beatrice Gamba13 May 2026 · 4 min
