Fuzzy Matching for SEO Use Cases (Google Sheets Template)

Comparing hundreds of strings by eye, whether that’s page titles, keywords, URLs or chunks of copy, is slow and easy to get wrong. This Google Sheets template by Lazarina Stoy streamlines the fuzzy matching process for SEO consultants and web developers, so you can score how similar two strings are directly in a spreadsheet, without writing code.

The template is the companion to the MLforSEO tutorial on what fuzzy matching is and where it fits in SEO, and to the walkthrough video on Lazarina’s YouTube channel. It covers four of the most common fuzzy matching jobs in SEO: assessing and comparing strings, finding internal link opportunities, checking redirects, and spotting copied content.

Use this for:
‧ String assessments and comparisons, e.g. how close two titles, H1s or keywords really are
‧ Internal link opportunity identification, by matching keywords to the pages that best fit them
‧ Redirect checks, confirming that old and new URLs in a redirect map actually correspond
‧ Content plagiarism checks, flagging near-identical copy across pages or sites

This is ideal for SEO consultants and web developers who want a quick, no-code introduction to fuzzy matching before moving on to the Python notebooks in the MLforSEO Resource Library for larger datasets.