AI Search Optimization & Agentic SEO
- Knowledge Graphs and Infrastructure for Intelligent Agents
- Language Model Visibility Fundamentals
- Measuring Performance in Agent-Mediated Search
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AI Search & Agents
In shortBots run by AI companies that fetch web pages for model training, AI search indexes or live answers; you control most of them in robots.txt.
AI crawlers are automated user agents operated by AI companies to fetch web content. Some collect pages to train models, some build the search index behind an AI assistant, and some fetch a page live because a user asked a question. Each identifies itself with a user-agent name, and most say they respect robots.txt, so the file you wrote years ago for Googlebot now decides whether AI systems can read you at all.
The major providers now separate their bots by purpose. As of their documentation in 2026:
Because purposes are split, you can, for example, block training bots while allowing search bots that can cite and link to you. User-initiated fetchers may not follow robots.txt in the same way, since they act for a person.
Your robots.txt might be the silent killer of your AI traffic describes a robots.txt “written for 2015”: it allows only Googlebot, or was tightened during a scraping scare, and turns AI crawlers away at the door with nothing logged. The fix takes about ten minutes: explicit allow rules for the agent crawlers you want, narrow disallows for private paths only, and a test fetch to confirm.