AI search
39 posts
- ML tutorials
Entity-Based Search in the LLM Era: How Google Structures and Interprets Entities
Search has shifted from matching keywords to understanding entities. Here is what that means in the LLM era, how Google's Knowledge Graph…
Beatrice Gamba12 May 2026 · 10 min - ML tutorials
How to Audit Entity Structure in Modern Search
An entity structure audit validates whether your site communicates the entities you intend Google and AI systems to recognise. Here is the…
Beatrice Gamba12 May 2026 · 11 min - Implementation guides
How Structured Data Reinforces Entity Understanding in AI Search
Structured data turns your content from text Google has to interpret into facts machines can read directly. Here is how schema.org, JSON-LD,…
Beatrice Gamba12 May 2026 · 12 min - Knowledge graphs
How Entity Blueprints Turn Brand Knowledge into Search Signals
Before you can optimise for AI search, you need to know which entities your brand even has, where they exist online, and…
Beatrice Gamba12 May 2026 · 8 min - AI search optimisation
5 Steps to Identify and Fix Entity Recognition Gaps That Block LLM Visibility
Five specific entity gaps stop LLMs from citing your content with confidence. Here is how to spot each one in your own…
Beatrice Gamba11 May 2026 · 7 min - AI search optimisation
How Entities Power Query Fan-Out in AI Search
Most of the searches happening on your behalf right now were never typed by anyone. Here is how AI systems generate entity-driven…
Beatrice Gamba11 May 2026 · 8 min - ML fundamentals
What Is Query Augmentation in SEO? How Search Engines Expand Queries (and Why It Matters Now)
Query augmentation is how search engines expand and enrich what users type into something more specific. It's also the conceptual ancestor of…
Lazarina Stoy11 May 2026 · 10 min - ML fundamentals
What Is a Knowledge Graph? How to Use It for Smarter Keyword Strategy
Knowledge graphs are how Google and AI search systems organise meaning. Here's the intro-level walkthrough — what they are, how Google builds…
Lazarina Stoy11 May 2026 · 13 min - ML fundamentals
What Is Information Gain in SEO? How Google Measures Content Uniqueness
Information gain is the mechanism Google uses to evaluate whether your page adds something new to a topic — beyond what a…
Lazarina Stoy11 May 2026 · 12 min - ML fundamentals
What Are Synthetic Queries? Why They Matter for Semantic SEO and AI Search
Most of the searches happening on your behalf right now were never typed by a human. Synthetic queries — the ones AI…
Lazarina Stoy11 May 2026 · 10 min - Implementation guides
What Is Search Intent in SEO? A Practical Guide to Using It in Semantic Keyword Research
Search intent goes far beyond informational, navigational, and transactional. Here's how to think about explicit and implicit intent, what the patents reveal…
Lazarina Stoy11 May 2026 · 26 min - Implementation guides
How to Turn Semantic Keyword Research Into an Actionable SEO Workflow
Semantic keyword research is wasted if it stops at analysis. Here's how to operationalise it across marketing, UX, content, and growth —…
Lazarina Stoy11 May 2026 · 12 min
