AI search
39 posts
- AI search optimisation
Your rank tracker is lying to you about AI search
Your positions can be green while AI never cites you. That is not a coverage gap in your tools. It is a…
Beatrice Gamba3 Aug 2026 · 8 min - AI search optimisation
How modern search actually works: the five-stage retrieval funnel
Before an AI answer engine writes one word, it has already thrown away almost everything. If you do not know where in…
Beatrice Gamba30 Jul 2026 · 8 min - AI search optimisation
Indexed is not selected: your AI search problem isn’t ranking
Agentic systems decide whether your content is used before anyone sees an answer. Ranking measures the wrong thing. The distinction that reorganises…
Beatrice Gamba30 Jul 2026 · 8 min - Knowledge graphs
The Three-Tier Entity Prioritisation Framework: Where to Start When You Can’t Do Everything
Most brands have more entities than they can realistically optimise simultaneously. The three-tier prioritisation framework gives you a defensible way to decide…
Beatrice Gamba13 May 2026 · 7 min - Knowledge graphs
Wikidata for Brands: Notability Criteria and a Realistic Path
Wikidata is the structured data layer that powers entity recognition across Google, LLMs, and most of the modern web. Here is what…
Beatrice Gamba13 May 2026 · 7 min - AI search optimisation
How LLMs Co-Cite: Building Authority by Association
When an LLM cites multiple sources in a single response, the sources it pairs together quietly signal which brands belong in which…
Beatrice Gamba13 May 2026 · 7 min - AI search optimisation
Cross-Platform Entity Consistency: The LLM-Era NAP
Local SEO has always known that NAP consistency matters. The LLM era extends that principle to every brand and every entity. Here…
Beatrice Gamba13 May 2026 · 5 min - ML tutorials
Entity Audit Cadence: What to Check Weekly, Monthly, Quarterly
Entity SEO is not a one-time project. It is an operational discipline that compounds when maintained and decays when ignored. Here is…
Beatrice Gamba13 May 2026 · 6 min - Knowledge graphs
What It Takes to Earn a Google Knowledge Panel
Google's Knowledge Panels do not appear because you ask for them. They appear because Google's Knowledge Graph contains enough verified information about…
Beatrice Gamba13 May 2026 · 7 min - Knowledge graphs
The Case for Entity Hubs Over Keyword Landing Pages
Keyword landing pages chase rankings for queries. Entity hubs build authority for concepts. Here is why one of these approaches compounds in…
Beatrice Gamba13 May 2026 · 7 min - ML tutorials
Entity Disambiguation in Practice: When Your Brand Shares a Name with Something Else
If your brand name overlaps with a person, place, fictional character, or another business, AI systems may attribute your content to the…
Beatrice Gamba13 May 2026 · 6 min - AI search optimisation
Why Entity Relationship Mapping Is Critical for Brand Visibility
Individual entities have limited value. Connected entity networks are what create exponential authority. Here are the six relationship patterns that turn isolated…
Beatrice Gamba12 May 2026 · 10 min
