content strategy
8 posts
- Implementation guides
How to Build a Topical Map with the EAV Model (Free Template)
How to build a topical map from an entity, its attributes and their values, with a free Google Sheets template that generates…
Lazarina Stoy24 Oct 2026 · 11 min - Implementation guides
Content Audit Template: Keep, Update, Merge or Prune Every Page
A free content audit template that joins your crawl, Search Console and GA4 data and suggests keep, update, merge, prune or redirect…
Lazarina Stoy24 Oct 2026 · 11 min - AI search optimisation
Blog and Site Architecture for SEO and Conversions in the AI Search Era
How to structure your blog for readers, search engines and AI search: click depth vs URL depth, flat vs tree URLs, hubs…
Lazarina Stoy22 Oct 2026 · 42 min - Implementation guides
How to Build a Search Intent-First Website Architecture
A continuous improvement framework for planning your website architecture around search intent: KPIs, personas, page types, internal linking, and a free notebook…
Lazarina Stoy22 Oct 2026 · 26 min - Knowledge graphs
The Case for Entity Hubs Over Keyword Landing Pages
Keyword landing pages chase rankings for queries. Entity hubs build authority for concepts. Here is why one of these approaches compounds in…
Beatrice Gamba13 May 2026 · 7 min - ML fundamentals
What Is Information Gain in SEO? How Google Measures Content Uniqueness
Information gain is the mechanism Google uses to evaluate whether your page adds something new to a topic — beyond what a…
Lazarina Stoy11 May 2026 · 12 min - Implementation guides
How to Turn Semantic Keyword Research Into an Actionable SEO Workflow
Semantic keyword research is wasted if it stops at analysis. Here's how to operationalise it across marketing, UX, content, and growth —…
Lazarina Stoy11 May 2026 · 12 min - Implementation guides
What Does a Good Semantic Keyword Universe Actually Look Like?
A semantic keyword universe isn't finished when the analysis is done. The real value emerges when the insights are understood, trusted, and…
Lazarina Stoy11 May 2026 · 14 min
