search intent
6 posts
- Implementation guides
Keyword Mapping: A Free Template and the Rules I Use
Keyword mapping is the step between clustering and content briefs. Here are the five rules I use and a free Google Sheets…
Lazarina Stoy24 Oct 2026 · 11 min - Implementation guides
10 Ways to Automate SERP Analysis with AI
Ten ways to automate SERP analysis with AI and Python: scheduled SERP API collection, LLM classification, entity and n-gram gaps, People Also…
Lazarina Stoy22 Oct 2026 · 28 min - Implementation guides
How to Build a Search Intent-First Website Architecture
A continuous improvement framework for planning your website architecture around search intent: KPIs, personas, page types, internal linking, and a free notebook…
Lazarina Stoy22 Oct 2026 · 26 min - ML fundamentals
What Is Query Augmentation in SEO? How Search Engines Expand Queries (and Why It Matters Now)
Query augmentation is how search engines expand and enrich what users type into something more specific. It's also the conceptual ancestor of…
Lazarina Stoy11 May 2026 · 10 min - Implementation guides
What Is SERP Feature Analysis? How to Use It for Smarter Keyword Research
SERP features aren't just visual elements — they're Google's live admission of what it thinks users want for any given query. Here's…
Lazarina Stoy11 May 2026 · 11 min - Implementation guides
What Is Search Intent in SEO? A Practical Guide to Using It in Semantic Keyword Research
Search intent goes far beyond informational, navigational, and transactional. Here's how to think about explicit and implicit intent, what the patents reveal…
Lazarina Stoy11 May 2026 · 26 min
