Entity analysis
10 posts
- ML tutorials
Entity SEO: Is Google Reading Your Page the Way You Think?
A free notebook that checks whether your page's main entity is the most salient one in Google's Natural Language API, and how…
Lazarina Stoy24 Oct 2026 · 12 min - ML tutorials
What Entity Extraction Is, and Where It Fits in SEO
Search engines and LLMs do not read keywords, they read entities. Here is what entity extraction is, how entities differ from keywords,…
Lazarina Stoy1 Aug 2026 · 27 min - ML tutorials
Comparing NLP APIs for Entity and Sentiment Analysis (vs Generative AI)
"Just use ChatGPT" is the wrong answer for entity analysis. An experiment comparing Google Cloud, Amazon, IBM and the chatbots, and why…
Lazarina Stoy1 Aug 2026 · 22 min - ML tutorials
Entity Audit Cadence: What to Check Weekly, Monthly, Quarterly
Entity SEO is not a one-time project. It is an operational discipline that compounds when maintained and decays when ignored. Here is…
Beatrice Gamba13 May 2026 · 6 min - ML tutorials
Entity Disambiguation in Practice: When Your Brand Shares a Name with Something Else
If your brand name overlaps with a person, place, fictional character, or another business, AI systems may attribute your content to the…
Beatrice Gamba13 May 2026 · 6 min - ML tutorials
Why Navigation Elements Outrank Your Brand in Entity Analysis
If you have ever run entity extraction on your homepage and seen your menu items appear more prominently than your brand name,…
Beatrice Gamba13 May 2026 · 4 min - ML tutorials
Entity-Based Search in the LLM Era: How Google Structures and Interprets Entities
Search has shifted from matching keywords to understanding entities. Here is what that means in the LLM era, how Google's Knowledge Graph…
Beatrice Gamba12 May 2026 · 10 min - ML tutorials
How to Audit Entity Structure in Modern Search
An entity structure audit validates whether your site communicates the entities you intend Google and AI systems to recognise. Here is the…
Beatrice Gamba12 May 2026 · 11 min - AI search optimisation
5 Steps to Identify and Fix Entity Recognition Gaps That Block LLM Visibility
Five specific entity gaps stop LLMs from citing your content with confidence. Here is how to spot each one in your own…
Beatrice Gamba11 May 2026 · 7 min - ML tutorials
How to do Entity Extraction with Google’s Natural Language API in Google Sheets (Apps Script)
Swamped by text data that you need to quickly pull the key elements of? You're not alone. In almost any organic strategy…
Lazarina Stoy27 Mar 2024 · 10 min
