AEO
11 posts
- AI search optimisation
Generative Engine Optimisation Checklist: 44 GEO Checks for AI Search
A free 44-point GEO checklist in the order AI systems process content, from crawler access to citation tracking, with an evidence label…
Lazarina Stoy24 Oct 2026 · 11 min - AI search optimisation
Dark AI traffic: why 70% of your AI influence hides as direct
The AI referral line in your analytics is not small because AI is not sending traffic. It is small because most of…
Beatrice Gamba21 Aug 2026 · 9 min - AI search optimisation
Your audience is no longer only human
The search web asked to be found and read. The agentic web asks to be chosen and acted upon. Those are different…
Beatrice Gamba19 Aug 2026 · 8 min - AI search optimisation
Consistency beats completeness: schema for machines, not results
Most structured-data advice optimises for rich results. Agents do not care about rich results. Let's look at what they read, and the…
Beatrice Gamba17 Aug 2026 · 7 min - AI search optimisation
Trust isn’t a schema field: how machines decide to believe you
You cannot declare that you are credible in markup. A retrieval system infers it from signals it collects about you across the…
Beatrice Gamba14 Aug 2026 · 7 min - AI search optimisation
Your robots.txt might be the silent killer of your AI traffic
Agents do not throw errors when your site defeats them. They just leave, and your analytics record a bored human. Let's look…
Beatrice Gamba12 Aug 2026 · 8 min - AI search optimisation
Vagueness is a disqualifier: the three-property sentence test
A page can rank, read well, and still be useless to an AI answer engine. The reason is usually at the sentence…
Beatrice Gamba5 Aug 2026 · 8 min - AI search optimisation
The chunk, not the page: content an AI can actually extract
The page is read by humans. The chunk is retrieved by machines. And a page that works perfectly for a human reader…
Beatrice Gamba5 Aug 2026 · 8 min - AI search optimisation
Your rank tracker is lying to you about AI search
Your positions can be green while AI never cites you. That is not a coverage gap in your tools. It is a…
Beatrice Gamba3 Aug 2026 · 8 min - AI search optimisation
How modern search actually works: the five-stage retrieval funnel
Before an AI answer engine writes one word, it has already thrown away almost everything. If you do not know where in…
Beatrice Gamba30 Jul 2026 · 8 min - AI search optimisation
Indexed is not selected: your AI search problem isn’t ranking
Agentic systems decide whether your content is used before anyone sees an answer. Ranking measures the wrong thing. The distinction that reorganises…
Beatrice Gamba30 Jul 2026 · 8 min
