AI Search Optimisation
21 posts
- AI search optimisation
Query Fan-Out Tool: Simulate AI Mode Sub-Queries and Check Coverage
Google says AI Mode fans your query out into many searches. Here's a free notebook that simulates the sub-queries and checks, passage…
Lazarina Stoy24 Oct 2026 · 12 min - AI search optimisation
GPTBot vs OAI-SearchBot: Which AI Crawlers to Block in robots.txt
Training bots, search bots and user fetchers do different jobs. Here's which AI crawlers to block, what each choice costs, and a…
Lazarina Stoy24 Oct 2026 · 11 min - AI search optimisation
Generative Engine Optimisation Checklist: 44 GEO Checks for AI Search
A free 44-point GEO checklist in the order AI systems process content, from crawler access to citation tracking, with an evidence label…
Lazarina Stoy24 Oct 2026 · 11 min - AI search optimisation
How to Track AI Overviews for Your Keywords (Free AI Overview Tracker)
Check which keywords trigger AI Overviews, which domains they cite, and your share of citations, then compare it with your rank tracker.…
Lazarina Stoy24 Oct 2026 · 11 min - AI search optimisation
Blog and Site Architecture for SEO and Conversions in the AI Search Era
How to structure your blog for readers, search engines and AI search: click depth vs URL depth, flat vs tree URLs, hubs…
Lazarina Stoy22 Oct 2026 · 42 min - AI search optimisation
Image SEO in 2026: The Complete Guide to Image Optimisation, Advanced Tactics and Multimodal Search
The complete 2026 guide to image SEO: file names, alt text, AVIF and WebP, lazy-loading and LCP, image sitemaps, structured data and…
Lazarina Stoy22 Oct 2026 · 46 min - AI search optimisation
Dark AI traffic: why 70% of your AI influence hides as direct
The AI referral line in your analytics is not small because AI is not sending traffic. It is small because most of…
Beatrice Gamba21 Aug 2026 · 9 min - AI search optimisation
Your audience is no longer only human
The search web asked to be found and read. The agentic web asks to be chosen and acted upon. Those are different…
Beatrice Gamba19 Aug 2026 · 8 min - AI search optimisation
Consistency beats completeness: schema for machines, not results
Most structured-data advice optimises for rich results. Agents do not care about rich results. Let's look at what they read, and the…
Beatrice Gamba17 Aug 2026 · 7 min - AI search optimisation
Trust isn’t a schema field: how machines decide to believe you
You cannot declare that you are credible in markup. A retrieval system infers it from signals it collects about you across the…
Beatrice Gamba14 Aug 2026 · 7 min - AI search optimisation
Your robots.txt might be the silent killer of your AI traffic
Agents do not throw errors when your site defeats them. They just leave, and your analytics record a bored human. Let's look…
Beatrice Gamba12 Aug 2026 · 8 min - AI search optimisation
Vagueness is a disqualifier: the three-property sentence test
A page can rank, read well, and still be useless to an AI answer engine. The reason is usually at the sentence…
Beatrice Gamba5 Aug 2026 · 8 min
